Analytics

Know where your customers come from.

GA4, events, UTM and basic conversion setup.

GA4

Core analytics.

Events

Action tracking.

Conversions

Key business goals.

Web analytics, GA4 and conversion tracking

We measure leads and paid traffic so the website provides clear data for decisions and campaign optimization, not just a polished look.

Google Analytics 4

Traffic sources, landing pages, events and visitor behavior in one analytics setup.

UTM and GCLID

They help connect campaigns, keywords and ads to specific leads.

Conversions

A successful form submission can be sent as generate_lead and used in Google Ads.

FAQ

Short answers about web development, SEO, analytics and advertising.

What does GA4 show?

GA4 shows traffic sources, landing pages, user actions, events and website conversions.

What is generate_lead?

It is an event sent after a successful lead submission and can be used as a conversion in analytics and ad platforms.

Why use UTM tags?

UTM tags show which campaign, ad or source brought the visitor and which advertising generates leads.

What is GCLID?

It is a Google Ads click identifier used to connect ad clicks with later conversions when tracking is configured correctly.